Branding Options

Racebred provides a 'one-stop-shop' service & we are specialists in helping you customise your company apparel or promotional products. From jackets & caps through to pens & calculators - we know what works, so you can be sure we have an application that works for you.

Please contact us for expert advice.

Embroidery

  • Embroidery gives a stylish look & added value to most clothing, and will last longer than other branding methods.  Unless you need a very large logo, or your logo contains extremely fine detail/small lettering, then embroidery is the recommended branding method.
  • Our embroidery is done in-house.
  • Fixed rate pricing, regardless of quantity, means that your pricing remains the same whether you need 1 garment or 100.
  • A once-only set-up charge applies when we set up your logo, or if there are changes made later (such as design changes, size changes) to your existing logo.
  • The running cost per logo depends on the number of stitches in the logo.
  • When we first set up your logo, we run samples on fabric swatches for your approval prior to embroidering your order.  This is included in the set-up charge.
  • Tip: if there is text in your logo, then the text should be a minimum height of 5mm for good definition.

Artwork Requirements: JPG format is fine, plus PMS/Pantone colours if you require a close colour match.  

Screen-Printing

  • Screen Printing involves forcing ink through a fine mesh screen onto the product.
  • It is excellent for large print areas on flat or cylindrical objects.
  • Close PMS matches can be achieved on white surfaces but as the colour of the product gets darker the ability to match PMS colours diminishes.
  • Best suited for spot colour reproduction and is not recommended for logos with half tones in them.
  • The price of screenprinting depends on the number of colours being printed, the size of the print, and the quantity being printed.  A set-up charge applies per colour.

Artwork Requirements: The best file to give us is a VECTOR BASED file, in either EPS, AI, or PDF format.

What are Vector based images? Simply put, artwork in Vector format is saved as mathematical equations and can easily be editted and resized without compromising the image quality.  Vector Files usually feature the file extensions .EPS, or .AI.

Other file formats such as JPG or TIF are not editable or enlargable. Altering one of these files will have detrimental effects on the quality of the finished product. 

Pad Printing

  • Pad Printing uses a silicone pad to transfer an image to a product from an etched printing plate.
  • Pad printing is one of the most practical and popular ways of branding promotional products due to its ability to reproduce images on uneven or curved surfaces and print multiple colours in a single pass.
  • Close PMS matches can be achieved on white surfaces but as the colour of the product gets darker the ability to match PMS colours diminishes.  The price of pad printing depends on the number of colours being printed, the size of the print, and the quantity of product being printed.  A set-up charge applies per colour.

Artwork Requirements: The best file to give us is a VECTOR BASED file, in either EPS, AI, or PDF format.

What are Vector based images? Simply put, artwork in Vector format is saved as mathematical equations and can easily be editted and resized without compromising the image quality.  Vector Files usually feature the file extensions .EPS, or .AI.

Other file formats such as JPG or TIF are not editable or enlargable. Altering one of these files will have detrimental effects on the quality of the finished product. 

Thermal Vinyl Transfer

  • Solid vinyl colours are cut out by computer and applied by heat transfer to a surface. 
  • This technique is generally used for numbers (for example, numbers on the backs of team sports uniforms) and logos. 
  • Not all Pantone/PMS colours can be matched, as there needs to be a vinyl available in the required colour.
  • In the photo, the Metalcraft logo is in coloured vinyl.  However, the colours required for the Colorsteel logo were not available in vinyl, so it was necessary to first digitally print these colours onto white vinyl before they could be transferred onto the polo fabric.

Artwork Requirements: The best file to give us is a VECTOR BASED file, in either EPS, AI, or PDF format.

What are Vector based images? Simply put, artwork in Vector format is saved as mathematical equations and can easily be editted and resized without compromising the image quality.  Vector Files usually feature the file extensions .EPS, or .AI.

Other file formats such as JPG or TIF are not editable or enlargable. Altering one of these files will have detrimental effects on the quality of the finished product.

Laser Engraving

  • Laser Engraving gives a permanent finish and creates a higher perceived value than direct printing.
  • It is ideal for metal and glass items and because it is a digital process can be used for personalising products with individual names.
  • Different materials produce different effects when engraved, depending on the colour of the underlying metal.

Artwork Requirements: The best file to give us is a VECTOR BASED file, in either EPS, AI, or PDF format.

What are Vector based images? Simply put, artwork in Vector format is saved as mathematical equations and can easily be editted and resized without compromising the image quality.  Vector Files usually feature the file extensions .EPS, or .AI.

Other file formats such as JPG or TIF are not editable or enlargable. Altering one of these files will have detrimental effects on the quality of the finished product.

Digital Transfer

  • Digital transfers are used for branding fabrics and are printed on transfer paper using a digital printing machine, and then heat pressed onto the product.
  • Crisp, clear artwork reproduction is possible even on textured fabrics.
  • Has a matt finish and will not crack or fade under normal circumstances.
  • Only approximate PMS colour matches can be reproduced.
  • A thin, clear line of glue can sometimes be seen around the edges of the image.

Artwork Requirements: The best file to give us is a VECTOR BASED file, in either EPS, AI, or PDF format.

What are Vector based images? Simply put, artwork in Vector format is saved as mathematical equations and can easily be editted and resized without compromising the image quality.  Vector Files usually feature the file extensions .EPS, or .AI.

Other file formats such as JPG or TIF are not editable or enlargable. Altering one of these files will have detrimental effects on the quality of the finished product. 

Resin Coated Finish

  • Resin coating an image produces a stunning 3 dimensional effect and elevates the perceived value of any product.
  • Most commonly vinyl labels are resin coated which produces a very durable weather proof label that is almost indestructible.
  • Resin Labels can be printed in full colour and used very effectively to brand a large variety of products.
  • As they are digitally printed only approximate PMS colour matches are possible.
  • There is only one set-up charge regardless of the number of print colours.

Artwork Requirements: The best file to give us is a VECTOR BASED file, in either EPS, AI, or PDF format.

What are Vector based images? Simply put, artwork in Vector format is saved as mathematical equations and can easily be editted and resized without compromising the image quality.  Vector Files usually feature the file extensions .EPS, or .AI.

Other file formats such as JPG or TIF are not editable or enlargable. Altering one of these files will have detrimental effects on the quality of the finished product. 

Sublimation

  • Sublimation is achieved by heat transferring a digitally printed full colour image from a paper transfer to the product.
  • This process can reproduce stunning, vivid, full colour graphics but there is limited control over the colour outcomes which makes reproducing PMS colours very difficult and in some cases impossible.
  • Only certain surfaces and materials can be branded with sublimation printing.

Artwork Requirements: The best file to give us is a VECTOR BASED file, in either EPS, AI, or PDF format.

What are Vector based images? Simply put, artwork in Vector format is saved as mathematical equations and can easily be editted and resized without compromising the image quality.  Vector Files usually feature the file extensions .EPS, or .AI.

Other file formats such as JPG or TIF are not editable or enlargable. Altering one of these files will have detrimental effects on the quality of the finished product. 

Digital Print

  • This production method is used for printing media such as paper, vinyl and magnetic material used in the manufacture of labels, badges and fridge magnets etc.
  • Image shows digital label attached to lunchbox.
  • Both digital inkjet and digital printing presses are used in the production of digital media.
  • It is difficult to reproduce PMS colour matches with digital printing.

Artwork Requirements: The best file to give us is a VECTOR BASED file, in either EPS, AI, or PDF format.

What are Vector based images? Simply put, artwork in Vector format is saved as mathematical equations and can easily be editted and resized without compromising the image quality.  Vector Files usually feature the file extensions .EPS, or .AI.

Other file formats such as JPG or TIF are not editable or enlargable. Altering one of these files will have detrimental effects on the quality of the finished product. 

Direct Digital

  • Direct to product digital printing involves the transfer of ink directly from the print head of a special inkjet machine to the product and can be used to produce full colour printing on flat or slightly curved surfaces.
  • It is difficult to reproduce PMS colour matches and some colours including metallic gold and silver are not possible to achieve.
  • One big advantage of direct digital is that these machines can print a layer of white ink under the copy making them ideal for branding dark coloured products.

Artwork Requirements: The best file to give us is a VECTOR BASED file, in either EPS, AI, or PDF format.

What are Vector based images? Simply put, artwork in Vector format is saved as mathematical equations and can easily be editted and resized without compromising the image quality.  Vector Files usually feature the file extensions .EPS, or .AI.

Other file formats such as JPG or TIF are not editable or enlargable. Altering one of these files will have detrimental effects on the quality of the finished product.